https://www.geoffwarrenboulton.com/home daily 1.0 2025-09-19 https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1553636736065-9QZD8S5BHLGB0Z3R4O7I/bald_old_stach_icons.png Projects https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1554930243888-TPSE75ULM5ZET07Y41XK/AMC_TWD_logos_%40.png Projects https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1554932660157-IRSHOWFFCNYEDH50JDH2/game_icons.png Projects https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1555539973731-1FXR2BPFGQ4184H3HWAC/Consulting_icons.png Projects https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1555545606512-ODV34WR9JVBXKOC1VUDG/Nobel_logo_comp.png Projects https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1555537183443-MZ367U1D20NIQ1EA448P/ify_marque_5.png Projects https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1555537911087-SYLKKVFBEVG0FRL228ZF/DY_marque_5.png Projects https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1555538002781-TAO7H6AS5G91TK9E3VU7/Games_marque_5.png Projects https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1555542387933-OJB5J4U369ZKWNQ8FV88/Nobel_marque_5.png Projects https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1555706875748-RRG5WRH2XW1N2OM54F96/Consulting_marque_5.png Projects https://www.geoffwarrenboulton.com/product-gallery-2 daily 0.75 2017-04-19 https://images.squarespace-cdn.com/content/v1/588652811b10e3db31442d39/1486478603350-O1LR12RQ65KP61QZNG6M/01-2015-07-31-jewelry-product-06-model-0039-v3-FINAL.jpg Product Gallery 2 - Pendant Earrings $150 https://images.squarespace-cdn.com/content/v1/588652811b10e3db31442d39/1486478644325-MO6C60ERCWM9IGGFUFNP/03-2015-07-31-jewelry-product-09-model-0012-v3-FINAL.jpg Product Gallery 2 - Geometric Stretch Earrings $200 https://www.geoffwarrenboulton.com/deadyourself-detail daily 0.75 2019-07-17 https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1556745943096-ZS2WAG6253JY07C1CJ9T/DY_branded_share.png Deadyourself Detail - Branded Content Sharing People organically sharing huge images of the TWD logo to their social graph has been a massive source of brand visibility. The app drove millions of branded content shares that have garnered hundreds of millions of brand impressions. https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1556755963188-A5HMIMPAUL4TKTGEVW0E/DY_eye_picker.png Deadyourself Detail - Extreme Effect Customization Fans wanted to be able to configure their ideal Walker transformation and we wanted them to feel like each creation was uniquely theirs. We designed a system to support over 2200 seamless “Walker” Eye, Mouth, and “Prop” combinations, while maintaining a simple, intuitive interface for effect selection and editing. https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1555442052860-0YWJG2Q68U9Y5GGI9PMK/DY_Share_Sheet_View2.png Deadyourself Detail - Performant Affiliate Rewards Becoming a Walker is great, but spreading the virus is even better. To drive growth, I designed an affiliate system that naturally mapped onto peoples concept of a spreading zombie virus. A huge percentage of users were refereed through affiliate links. https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1557182211161-ZXHAWRF806F3YR942A7Y/DY_prop_edit2.gif Deadyourself Detail - Custom Technologies Adding weapons and other props proved wildly popular, but we initially implemented them with fixed positions relative to people’s faces. People wanted to move them and adding this feature also increased potential for customization. Using familiar pinch and drag gestures, we developed a simple, intuitive interaction model for manipulating 2D objects within a semi-3D environment. https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1556753082443-8KRPYGXNRMNDMU09DUX4/DY_bitting.gif Deadyourself Detail - Fantastic Sound & Animation Bringing the “Walkers” that people created to “life” with extraordinary animations truly drives home the “surprise and delight” of the transformation. Almost as important as the visual style, the sound and motion is crucial to what makes Walkers their own particular brand of zombie. Working closely with AMC we broke down how “Walkers” breath, bite and blink(ie. they don’t!) to deliver effects that are extremely faithful to the show. https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1556821925529-XPNWV795RTYQCELWLP1U/TWD_fan_poster.png Deadyourself Detail - Delivering Fan Service Our core Product imperative was that people who love The Walking Dead should love this App. We focused on making everything from infamous weapons like “Lucille” and Michonne’s katana to timely/topical Walker variations like the bloated “Water Walker” and “Sand Walkers” available for fans to use in their creations. https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1556740553731-J9MYJ6MPFXK60GTNZAX3/DY_3up_marque.png Deadyourself Detail https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1557182532169-L6SLDJEJTK9R5LXS3VU9/DY_blank_marque.png Deadyourself Detail https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1563390885619-342JD3ROGBK6DAALSBKU/DY_Feature_marque_4.png Deadyourself Detail https://www.geoffwarrenboulton.com/ify-apps-detail daily 0.75 2019-07-17 https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1555441168219-JBJH3OSNO9KL2NHJTH5U/Baldify_marque.png -ify Apps Detail - Excellent Effects To be brought to market each app had to deliver exceptionally well on a specific “fantasy” (ie. “what will I look like in 50yrs?”). Effect development then focused on furthering that core fantasy, while keeping each app ruthlessly simple. https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1555441376572-KFYV9U9WP6F3DI64NSWM/Vampify_snap2.gif -ify Apps Detail - Proprietary Tech In a hyper competitive ecosystem anything that can be copied will be copied. I acquired the fundamental technologies to deliver 2.5D face animation that not only made new effects possible, but was also extremely difficult for competitors to nock off. https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1556146243098-FIWOIVO6GG3DL9SZNCA6/cross_promo_iphoneX.png -ify Apps Detail - Franchise Cross Promotion If you like Baldify, you’ll LOVE Oldify. Great recommendations via rich house promotions drove cross-promo conversion rates upwards of 80%, turning one install into many installs across the series. https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1555442052860-0YWJG2Q68U9Y5GGI9PMK/DY_Share_Sheet_View2.png -ify Apps Detail - Viral Potential People love seeing themselves transform. Better yet, they love sharing their transformations with friends. By optimizing every possible step in the viral loop, we achieved share rates of over 70% and 4+ shares per sharer, ultimately manufacturing five periods of exponential growth that yielded upwards of 9 Million installs. https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1555444699263-JGF4LD5U67MKGLKLR2Y8/Old_bald_combined.jpeg -ify Apps Detail - Being Better Together We made it easy to discover more apps in the series and made cross-promotion core to the experience by providing special face effect variations as rewards when people installed more than one app. “Combine Old + Bald effects when you get both apps!” https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1556237134196-21AUJENX5Z0E0R7Z0AFJ/Monsterfy_group_marque.png -ify Apps Detail https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1557185781146-AHQ4M79RJ8DR7DMQPYBG/Stacheify_3up_sm.png -ify Apps Detail https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1563390685943-ZFTUXELT2W09P07EQITG/ify_icons_marque4.png -ify Apps Detail https://www.geoffwarrenboulton.com/about daily 0.75 2019-04-25 https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1559252269676-HNZ10NF9CXDHD0Y4US51/Geoff_marque4.png About https://www.geoffwarrenboulton.com/product-gallery-1-west daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/588652811b10e3db31442d39/1486151349319-M2RAG9BLNXZ2MFJPCIK0/04-2015-07-31-jewelry-product-24-model-0038-v2-FINAL.jpg Product Gallery 1 - Rectangle Pendant Necklace Starting at $150 https://images.squarespace-cdn.com/content/v1/588652811b10e3db31442d39/1486151349319-M2RAG9BLNXZ2MFJPCIK0/04-2015-07-31-jewelry-product-24-model-0038-v2-FINAL.jpg Product Gallery 1 - Rectangle Pendant Necklace Starting at $150 https://images.squarespace-cdn.com/content/v1/588652811b10e3db31442d39/1486151416819-J0HAWISJ6K9197Q5B3OH/05-2015-07-31-jewelry-product-21-model-0018-v3-FINAL.jpg Product Gallery 1 - Circle Necklace with Pendant Starting at $200 https://www.geoffwarrenboulton.com/index-gallery-west daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/588652811b10e3db31442d39/1485212415428-7C8ZH01A2ZZ522SSSKMA/subscribe.jpg Index Gallery https://images.squarespace-cdn.com/content/v1/588652811b10e3db31442d39/1490711652497-HJAFKRRIE10VBKJVJSND/040404.jpg Index Gallery - Where to Buy – Our Retailers https://images.squarespace-cdn.com/content/v1/588652811b10e3db31442d39/1490711669134-JR0CIMPXCFCJ4ZSHO7GI/040404.jpg Index Gallery - Truth Be Told – The Journal https://www.geoffwarrenboulton.com/contact-index-west daily 0.75 2025-05-09 https://www.geoffwarrenboulton.com/faq-index-west daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/588652811b10e3db31442d39/1486053016678-0JYKKXDB5PCUZM41985O/solid-v2.jpg FAQ https://www.geoffwarrenboulton.com/deadyourself-og daily 0.75 2019-04-10 https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1553116835166-SKDCS2FVNWHIQPDLYMU2/AMC_TWD_logos.png DY all in one https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1552865620640-JEVQWLC82ZAP4TZNUHKK/GWB_DeadYourself_01_01.jpg DY all in one https://www.geoffwarrenboulton.com/collection-banner-2 daily 0.75 2019-03-17 https://images.squarespace-cdn.com/content/v1/588652811b10e3db31442d39/1486152004172-OL2L87A5VFWNUK1PDZMG/02-2015-07-31-jewelry-product-03-model-0037-v3-FINAL.jpg Collection Banner 2 https://www.geoffwarrenboulton.com/face-morphing daily 0.75 2019-04-15 https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1553636736065-9QZD8S5BHLGB0Z3R4O7I/bald_old_stach_icons.png Face Morphing all in one https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1553115268297-ZCNA6285T8OVNLDCC9EU/ify_marque_high.png Face Morphing all in one https://www.geoffwarrenboulton.com/games-old daily 0.75 2019-03-27 https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1553113615696-FX8GDDPZM8FD441183PJ/game_icons.png Games old https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1554246603812-WYKNA1NCDY8SR7GGBZCF/Games_plumber_bg.png Games old https://www.geoffwarrenboulton.com/consulting-og daily 0.75 2019-03-27 https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1553293501213-S19GNTB2OSX7MKMYAK1U/Consulting_icons.png OG Consulting https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1553715287856-3IRW0CVNSO8P02QIB9KN/apps_bg.png OG Consulting https://www.geoffwarrenboulton.com/nobel-og daily 0.75 2019-03-27 https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1553725548386-CM40PF872C1JEYCBOA0D/Agebooth-logo.png Nobel og https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1553725353948-N39XHJHDHXPJQVI90EE5/nobel_bg.png Nobel og https://www.geoffwarrenboulton.com/new-page daily 0.75 2019-04-02 https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1554244969066-JLVVB6G8VNLDGKEW1N1K/DY_biting.gif Partners https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1554235572368-C10OHYZF2D0LSF1Q1X80/DY_Layouts_2.png Partners https://www.geoffwarrenboulton.com/featues daily 0.75 2019-04-10 https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1554934783014-E2PAIFPWJFD5KEBSYDWR/bald_old_stach_icons.png featues https://www.geoffwarrenboulton.com/copy-of-face-morphing-1 daily 0.75 2019-04-16 https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1553636736065-9QZD8S5BHLGB0Z3R4O7I/bald_old_stach_icons.png Copy of Face Morphing https://www.geoffwarrenboulton.com/apps-ive-made daily 0.75 2019-04-16 https://images.squarespace-cdn.com/content/v1/5c8e9d75d7819e683bdbbc72/1554927917813-5FQLW4YQV9J59D1A7JMB/ify_marque3.png Copy of Apps I've made https://www.geoffwarrenboulton.com/retailers-page-west daily 0.75 2025-05-09 https://www.geoffwarrenboulton.com/collection-banner-1-west daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/588652811b10e3db31442d39/1486151531909-2L3KE3Z8ZON9GJTQRM7R/2015-07-31-jewelry-product-27-model-0043-v3-FINAL.jpg Collection Banner 1